In the trailer for her debut album, ‘Ruby’, JENNIE peers through the curtains, her gaze fixed firmly on the audience. A sequence of conflicting emotions cascade across the screen: wonderment, euphoria, trepidation, steely-eyed defiance. The awakening of a crimson dream. When the video went live, the South Korean singer felt the ground beneath begin to quake. “Something shifted. I felt something new; I got butterflies, I felt sick, I felt elation. I was experiencing new emotions,” JENNIE tells CLASH.
Soundtracked by the big room galactic-pop odyssey ‘Zen’, JENNIE tapped into elements to illustrate the chaos and clarity of her ongoing transformation: the clash of tradition with newness; ceremonial pomp with earthly grittiness; refined sophistication with the raw, unrefined parts of her repertoire.