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Web3 Startup Diary
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23.04.202507:02
My startup philosophy. And what karate has to do with it.
As a child — and later, at 28 — I practiced Kyokushin Karate.
6th Kyu, yellow belt.
In every training, we recited the dojo kun:
to train our bodies and minds, to act with honor, to respect the warrior’s path.
And there were clear rules: no punching to the face, no striking below the belt — neither with hands nor feet.
I grew up with that mindset:
fight by the rules. Trust. Play fair.
Then I entered the world of startups.
And I realized: there are no rules here.
Here, they’ll hit you when you turn your back.
Betray you when you trust.
Use you — and throw you away.
There are no referees, no oaths, no respect for a fair fight.
Sometimes I wonder:
Maybe I should learn to strike below the belt too?
Maybe honesty is weakness?
But then I remember:
A true fighter isn’t the one who plays by others' rules.
A true fighter is the one who stays true to themselves — even in a fight without rules.
I won’t betray myself.
I will simply become so strong
that no blow will knock me off my path.
I am a startup founder in web3.
I am a fighter.
And I’m not here just to survive.
I’m here — to win.
Warriors don’t surrender. They become stronger.
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
As a child — and later, at 28 — I practiced Kyokushin Karate.
6th Kyu, yellow belt.
In every training, we recited the dojo kun:
to train our bodies and minds, to act with honor, to respect the warrior’s path.
And there were clear rules: no punching to the face, no striking below the belt — neither with hands nor feet.
I grew up with that mindset:
fight by the rules. Trust. Play fair.
Then I entered the world of startups.
And I realized: there are no rules here.
Here, they’ll hit you when you turn your back.
Betray you when you trust.
Use you — and throw you away.
There are no referees, no oaths, no respect for a fair fight.
Sometimes I wonder:
Maybe I should learn to strike below the belt too?
Maybe honesty is weakness?
But then I remember:
A true fighter isn’t the one who plays by others' rules.
A true fighter is the one who stays true to themselves — even in a fight without rules.
I won’t betray myself.
I will simply become so strong
that no blow will knock me off my path.
I am a startup founder in web3.
I am a fighter.
And I’m not here just to survive.
I’m here — to win.
Warriors don’t surrender. They become stronger.
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
21.04.202515:24
New product Upscale from the Storm trade team is launched!
🔗 Upscale 🔗
Who has already tried it? What do you think?
🔗 Upscale 🔗
Who has already tried it? What do you think?
05.04.202509:35
How to Tell if the Way You See Yourself Matches How Others See You
Sometimes we think we have one “version” of ourselves, but our friends and acquaintances might see something entirely different. To find out if these perceptions aligned, I conducted a brief experiment by asking both close friends and more distant acquaintances four questions:
1. What movie role would suit me?
2. If I were a color, which one would I be?
3. If I were a city or an animal, which ones would I be?
4. Which book or film character do I remind you of?
My Results
- People who know me well see me as strong, sometimes rebellious, and possessing leadership qualities.
- The color most frequently mentioned was purple (as well as red and other bold tones).
- The animals most commonly named were the bear and the owl.
- As for fictional characters, people mentioned vibrant personalities: queens (Rhaenyra Targaryen, the Red Queen from *Alice in Wonderland*), warriors (Xena: Warrior Princess, Wonder Woman from DC), or rebels (Bonnie, Princess Elizaveta from *Anna Karenina*).
My Conclusions
I actually see myself in this way—dynamic, with leadership traits, and drawn to vivid colors. The fact that close friends describe me similarly indicates that the way I see myself and what I project outward seem to match. People see me roughly the same way I think of myself.
Try It Yourself
If you’d like to check whether your own self-image aligns with how others view you, ask these four questions to your own friends and acquaintances. Their answers might surprise you or validate your self-perception. Share your findings—it's fascinating to see what associations people come up with, and how closely they match your expectations!
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
Sometimes we think we have one “version” of ourselves, but our friends and acquaintances might see something entirely different. To find out if these perceptions aligned, I conducted a brief experiment by asking both close friends and more distant acquaintances four questions:
1. What movie role would suit me?
2. If I were a color, which one would I be?
3. If I were a city or an animal, which ones would I be?
4. Which book or film character do I remind you of?
My Results
- People who know me well see me as strong, sometimes rebellious, and possessing leadership qualities.
- The color most frequently mentioned was purple (as well as red and other bold tones).
- The animals most commonly named were the bear and the owl.
- As for fictional characters, people mentioned vibrant personalities: queens (Rhaenyra Targaryen, the Red Queen from *Alice in Wonderland*), warriors (Xena: Warrior Princess, Wonder Woman from DC), or rebels (Bonnie, Princess Elizaveta from *Anna Karenina*).
My Conclusions
I actually see myself in this way—dynamic, with leadership traits, and drawn to vivid colors. The fact that close friends describe me similarly indicates that the way I see myself and what I project outward seem to match. People see me roughly the same way I think of myself.
Try It Yourself
If you’d like to check whether your own self-image aligns with how others view you, ask these four questions to your own friends and acquaintances. Their answers might surprise you or validate your self-perception. Share your findings—it's fascinating to see what associations people come up with, and how closely they match your expectations!
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
27.03.202510:11
Today at 15:00 MSK, Upscale — a new product by Storm Trade — officially opens access by invite only.
Upscale is prop trading, but not like you’ve seen before.
It’s a new model in a market growing 10% every month.
It’s already gaining serious traction in the West — but the CIS market hasn’t caught on yet.
You have a chance to be among the first to bring in traffic.
But here’s the catch:
Only partners can generate referral links.
And to become a partner, you need an activation code — which you can get from me.
DM @julia_innovator with:
— the channels where you'll post info and your referral link
Don’t wait.
Trading will go live in about a week, but invites start today.
That means the referral race starts now.
Be early — be the one who gets the traffic (and the upside).
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
Upscale is prop trading, but not like you’ve seen before.
It’s a new model in a market growing 10% every month.
It’s already gaining serious traction in the West — but the CIS market hasn’t caught on yet.
You have a chance to be among the first to bring in traffic.
But here’s the catch:
Only partners can generate referral links.
And to become a partner, you need an activation code — which you can get from me.
DM @julia_innovator with:
— the channels where you'll post info and your referral link
Don’t wait.
Trading will go live in about a week, but invites start today.
That means the referral race starts now.
Be early — be the one who gets the traffic (and the upside).
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
19.03.202508:53
How to Boost DeFi in TON
Continuing my thoughts on how to accelerate DeFi growth in TON, increase TVL, and as a bonus, raise the price of the TON token.
What do we have now?
1. Very low TVL – DeFi is barely used
2. Few users – both retail and whales
3. TON’s price isn’t growing – it rises slightly on Durov-related news, but local holders keep dumping
What can be done?
1. Does USDT add any value to TON?
USDT is a convenient entry point into the ecosystem, sure.
But does it add value to the TON token? No.
– USDT doesn’t make TON more liquid
– USDT doesn’t affect TON’s price
– USDT in TON just sits idle or used to take liquidity out of the TON; it’s barely used in DeFi
It’s a useful tool, but it does nothing to grow DeFi inside the network.
2. Everyone is waiting for Ethena and its billion-dollar market cap
But what value does Ethena bring to TON?
Ethena won’t accept TON (otherwise we will have this scenario), it will work with ETH and BTC.
What does that mean? Liquidity won’t go into TON, it will flow into Ethereum and Bitcoin instead.
Most likely, users will withdraw liquidity from TON rather than bring more in.
3. tgBTC – again, not about TON
Bitcoin is great.
But BTC is not TON.
People keep BTC where it can generate yield.
TON doesn’t offer anything that makes BTC more profitable than Ethereum or Solana.
Simply adding BTC to TON is not DeFi growth; it’s just another tool with no real demand in the ecosystem.
4. The only real solution – CDP
I’m tired of repeating this, but CDP is a proven model that worked in Ethereum with DAI and is already working in TON with AquaUSD.
Why is CDP the solution?
– AquaUSD is backed by TON
– TON holders become beneficiaries of the stablecoin
– Liquidity inside TON increases, helping drive up its price
How does it work?
1. Users don’t have to sell their TON – they use it as collateral
2. AquaUSD is minted, flowing into DeFi and increasing liquidity
3. TON becomes more liquid, and its price rises due to higher engagement in DeFi
But why would users want AquaUSD?
Aqua Protocol is essentially a bank with a simple model:
– Loans at 10% annual interest
– Deposits yielding 5%+ APY
The more AquaUSD is integrated into TON, the higher the demand for it and the more liquidity enters DeFi.
When users enter TON, they first buy USDT because it’s easy.
But if DeFi offers better conditions using AquaUSD, then logically, users will start swapping USDT for AquaUSD.
And who benefits from the demand for AquaUSD? Those who minted it.
This increases liquidity for TON and creates a system where TON is actively used instead of just sitting idle.
Ethereum had the same experience with DAI – and that’s how DeFi in ETH started growing.
AquaUSD has already passed two audits, three testnets, and has been running on mainnet for months.
The system has already been tested during a market downturn.
Testing the CDP model for TON is a logical step.
At worst, if the hypothesis doesn’t work, liquidity can simply be withdrawn, and AquaUSD delisted from DEXs.
But if it works as well as in Ethereum, then in just 3 months, we could see a sharp rise in TVL, liquidity, and TON’s price.
Should TON try this path? Or do we wait a few more years for retail to magically bring money into an ecosystem where even whales aren’t investing?
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
Continuing my thoughts on how to accelerate DeFi growth in TON, increase TVL, and as a bonus, raise the price of the TON token.
What do we have now?
1. Very low TVL – DeFi is barely used
2. Few users – both retail and whales
3. TON’s price isn’t growing – it rises slightly on Durov-related news, but local holders keep dumping
What can be done?
1. Does USDT add any value to TON?
USDT is a convenient entry point into the ecosystem, sure.
But does it add value to the TON token? No.
– USDT doesn’t make TON more liquid
– USDT doesn’t affect TON’s price
– USDT in TON just sits idle or used to take liquidity out of the TON; it’s barely used in DeFi
It’s a useful tool, but it does nothing to grow DeFi inside the network.
2. Everyone is waiting for Ethena and its billion-dollar market cap
But what value does Ethena bring to TON?
Ethena won’t accept TON (otherwise we will have this scenario), it will work with ETH and BTC.
What does that mean? Liquidity won’t go into TON, it will flow into Ethereum and Bitcoin instead.
Most likely, users will withdraw liquidity from TON rather than bring more in.
3. tgBTC – again, not about TON
Bitcoin is great.
But BTC is not TON.
People keep BTC where it can generate yield.
TON doesn’t offer anything that makes BTC more profitable than Ethereum or Solana.
Simply adding BTC to TON is not DeFi growth; it’s just another tool with no real demand in the ecosystem.
4. The only real solution – CDP
I’m tired of repeating this, but CDP is a proven model that worked in Ethereum with DAI and is already working in TON with AquaUSD.
Why is CDP the solution?
– AquaUSD is backed by TON
– TON holders become beneficiaries of the stablecoin
– Liquidity inside TON increases, helping drive up its price
How does it work?
1. Users don’t have to sell their TON – they use it as collateral
2. AquaUSD is minted, flowing into DeFi and increasing liquidity
3. TON becomes more liquid, and its price rises due to higher engagement in DeFi
But why would users want AquaUSD?
Aqua Protocol is essentially a bank with a simple model:
– Loans at 10% annual interest
– Deposits yielding 5%+ APY
The more AquaUSD is integrated into TON, the higher the demand for it and the more liquidity enters DeFi.
When users enter TON, they first buy USDT because it’s easy.
But if DeFi offers better conditions using AquaUSD, then logically, users will start swapping USDT for AquaUSD.
And who benefits from the demand for AquaUSD? Those who minted it.
This increases liquidity for TON and creates a system where TON is actively used instead of just sitting idle.
Ethereum had the same experience with DAI – and that’s how DeFi in ETH started growing.
AquaUSD has already passed two audits, three testnets, and has been running on mainnet for months.
The system has already been tested during a market downturn.
Testing the CDP model for TON is a logical step.
At worst, if the hypothesis doesn’t work, liquidity can simply be withdrawn, and AquaUSD delisted from DEXs.
But if it works as well as in Ethereum, then in just 3 months, we could see a sharp rise in TVL, liquidity, and TON’s price.
Should TON try this path? Or do we wait a few more years for retail to magically bring money into an ecosystem where even whales aren’t investing?
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
14.03.202506:00
🔥 How TON Can Increase TVL and Why Without Whales, We’re Screwed
I’ve said this a hundred times already. You can check my post history. But if I have to repeat it, let’s do it again.
If TON whales don’t start putting money into DeFi, the entire ecosystem is doomed.
Think about it: if even TON’s own biggest holders don’t provide liquidity to DeFi, why should anyone from outside do it?!
This is basic marketing:
📌 You have users who are already with you.
📌 And users you want to attract.
If even your own people don’t see a reason to invest, no outsider will. People aren’t stupid. They see TON whales sitting on huge stacks, yet not risking anything in DeFi. Why should anyone else?
What Should TON Whales Do Right Now?
They have tons of TON but don’t want to bring USDT from other chains (yet). Fine. Let’s assume that’s the case.
But here’s what they can do right now:
1. Park TON in liquid staking and use LST in Aqua Protocol (CDP)
Mint AquaUSD – the only reliable stablecoin in the TON ecosystem, already audited twice.
If security is a concern, sponsor more audits! Let’s do five more!
If liquidation risks are an issue, just overcollateralize—don’t stop at 200%, make it 500%!
2. Take that AquaUSD + TON and provide liquidity
Deploy liquidity anywhere – DeDust, TONCO, Ston.fi.
There’s plenty of TON, and we can mint as much AquaUSD as needed.
3. Boost the TON DeFi ecosystem (which is just a side effect of steps 1 & 2)
More liquidity → more trading (because people can swap large amounts not just on CEX but also on DEX) → higher volumes → higher fees → better yields → more users joining.
Why Does This Work? (Spoiler: TON Needs to Copy Ethereum)
⚡ Before DAI, Ethereum’s TVL was $15M.
⚡ After DAI launched, TVL hit $500M.
⚡ A few months later, liquidity exploded, whales saw it was working, they started entering DeFi, and the entire market took off.
Why Is This Important?
+ When whales put money into DeFi, everyone else follows.
+ Liquidity attracts traders → traders bring volume → DeFi grows.
- If there’s no liquidity in TON DeFi, nobody is coming.
Right now, everyone is waiting for a miracle. But miracles don’t happen.
If TON wants a serious DeFi ecosystem, whales must be the first to show that it’s worth investing in. Either they step in, or TON DeFi will remain a side game for a handful of enthusiasts.
👉 In the next post, I’ll explain why CDP is the right move here, not Ethena or tgBTC.
Turn on channel notifications so you don’t miss it! 🚀
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
I’ve said this a hundred times already. You can check my post history. But if I have to repeat it, let’s do it again.
If TON whales don’t start putting money into DeFi, the entire ecosystem is doomed.
Think about it: if even TON’s own biggest holders don’t provide liquidity to DeFi, why should anyone from outside do it?!
This is basic marketing:
📌 You have users who are already with you.
📌 And users you want to attract.
If even your own people don’t see a reason to invest, no outsider will. People aren’t stupid. They see TON whales sitting on huge stacks, yet not risking anything in DeFi. Why should anyone else?
What Should TON Whales Do Right Now?
They have tons of TON but don’t want to bring USDT from other chains (yet). Fine. Let’s assume that’s the case.
But here’s what they can do right now:
1. Park TON in liquid staking and use LST in Aqua Protocol (CDP)
Mint AquaUSD – the only reliable stablecoin in the TON ecosystem, already audited twice.
If security is a concern, sponsor more audits! Let’s do five more!
If liquidation risks are an issue, just overcollateralize—don’t stop at 200%, make it 500%!
2. Take that AquaUSD + TON and provide liquidity
Deploy liquidity anywhere – DeDust, TONCO, Ston.fi.
There’s plenty of TON, and we can mint as much AquaUSD as needed.
3. Boost the TON DeFi ecosystem (which is just a side effect of steps 1 & 2)
More liquidity → more trading (because people can swap large amounts not just on CEX but also on DEX) → higher volumes → higher fees → better yields → more users joining.
Why Does This Work? (Spoiler: TON Needs to Copy Ethereum)
⚡ Before DAI, Ethereum’s TVL was $15M.
⚡ After DAI launched, TVL hit $500M.
⚡ A few months later, liquidity exploded, whales saw it was working, they started entering DeFi, and the entire market took off.
Why Is This Important?
+ When whales put money into DeFi, everyone else follows.
+ Liquidity attracts traders → traders bring volume → DeFi grows.
- If there’s no liquidity in TON DeFi, nobody is coming.
Right now, everyone is waiting for a miracle. But miracles don’t happen.
If TON wants a serious DeFi ecosystem, whales must be the first to show that it’s worth investing in. Either they step in, or TON DeFi will remain a side game for a handful of enthusiasts.
👉 In the next post, I’ll explain why CDP is the right move here, not Ethena or tgBTC.
Turn on channel notifications so you don’t miss it! 🚀
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
12.04.202508:47
What is a white label and how does it work for those who buy it? Let's break it down.
A white label is a ready-made solution that you can customize to suit your needs, but with someone else's brand. For example, you buy a ready-made platform to sell products, but instead of developing it from scratch, you use it with your own logo, name, and colors, and all the products and customer service also come from you. All you need to do is configure it and start selling. You decide what to sell too! Everything else, from development to basic functions, is already in place.
How does this work in practice? Let's say you decide to buy a stablecoin in white label format. You get a ready-made technology that already works, with proven mechanisms and built-in features. You don't need to develop it from scratch, but you'll need to figure out what to do with the stablecoin. You’ll have to understand how you'll use it, what collateral will back it, and what assets will serve as its guarantee. You get the product, but you’re responsible for how it’s used.
Essentially, when you buy a white label, you get the tool, but the further application and management are up to you. This is for those who understand how it works and are ready to integrate it into their ecosystem or business.
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
A white label is a ready-made solution that you can customize to suit your needs, but with someone else's brand. For example, you buy a ready-made platform to sell products, but instead of developing it from scratch, you use it with your own logo, name, and colors, and all the products and customer service also come from you. All you need to do is configure it and start selling. You decide what to sell too! Everything else, from development to basic functions, is already in place.
How does this work in practice? Let's say you decide to buy a stablecoin in white label format. You get a ready-made technology that already works, with proven mechanisms and built-in features. You don't need to develop it from scratch, but you'll need to figure out what to do with the stablecoin. You’ll have to understand how you'll use it, what collateral will back it, and what assets will serve as its guarantee. You get the product, but you’re responsible for how it’s used.
Essentially, when you buy a white label, you get the tool, but the further application and management are up to you. This is for those who understand how it works and are ready to integrate it into their ecosystem or business.
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
28.03.202503:59
English interface added!
26.03.202513:33
Many of you know I’ve been closely connected with Storm Trade for a long time. For those who didn’t — now you do: Denis, the founder of Storm, has been my partner for almost 7 years. We got into crypto together and have been building side by side ever since.
Tomorrow, they’re launching a new product. Access is invite-only. And I have a limited number of codes with the best possible terms.
If you're an influencer and ready to promote the product — message me directly @julia_innovator.
Get straight to the point:
— links to your channels
— where and how you plan to post
No fluff. VIP access goes to the fastest.
Storm has already delivered serious gains before — and this launch is set to do the same. Being early makes all the difference.
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
Tomorrow, they’re launching a new product. Access is invite-only. And I have a limited number of codes with the best possible terms.
If you're an influencer and ready to promote the product — message me directly @julia_innovator.
Get straight to the point:
— links to your channels
— where and how you plan to post
No fluff. VIP access goes to the fastest.
Storm has already delivered serious gains before — and this launch is set to do the same. Being early makes all the difference.
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
17.03.202506:01
Why TON Whales Don’t Invest in DeFi and Why It’s a Huge Problem
There are many comments like: "I’m just holding TON, why should I put it in DeFi?"
This question is deeper than it seems. It’s not just about individual strategies**—it’s about a **fundamental problem in TON’s DeFi ecosystem.
1. If existing TON holders don’t use DeFi, why would new users come in?
Every product, whether it’s Telegram or any other app, first attracts users. But if there is no internal value within the ecosystem, users don’t engage.
What happens next? Two possible outcomes:
– Negative scenario – the user sees no value, stops using the product, and actively discourages others from joining. This destroys reputation and interest.
– Positive scenario – the user finds value, understands how to profit, actively uses services, and organically spreads the word.
In TON, there is no internal value for large holders. They don’t use DeFi and don’t create liquidity, which results in negative virality.
2. People are holding TON and waiting. But in a falling market, they’re not comfortable.
When metrics decline, there’s no comfort in just holding.
People don’t see the benefit of DeFi in TON and are simply waiting for something to change on its own.
But DeFi in TON will never grow unless TON whales start utilizing liquidity within the ecosystem.
3. CDP models allow whales to use their TON without selling it
Instead of selling TON on CEXs, whales can mint AquaUSD through CDP and access liquidity without exiting their position.
For whales, this is the perfect tool:
– They don’t have to sell their TON, but they can still use it in DeFi
– They create liquidity, which can be deployed into various strategies
– They can access liquidity when needed, without dumping their holdings
Yet, for some reason, nobody seems to realize this.
4. TON wants mass adoption, but the mass market follows the whales
I’ve already written that if the mass market enters an unprepared ecosystem, it only leads to disappointment and negative sentiment.
We’re already seeing this in TON—**users are frustrated, and this negative virality is spreading**.
But more importantly: the mass market always follows the whales.
If TON’s largest holders aren’t participating in DeFi, retail won’t come in either.
Mass-market users aren’t stupid—they won’t provide liquidity when they see that whales are just sitting on the sidelines.
Why would anyone bring capital into TON if even its biggest holders aren’t using DeFi?
The answer to this question is the key to unlocking TON’s DeFi growth.
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
There are many comments like: "I’m just holding TON, why should I put it in DeFi?"
This question is deeper than it seems. It’s not just about individual strategies**—it’s about a **fundamental problem in TON’s DeFi ecosystem.
1. If existing TON holders don’t use DeFi, why would new users come in?
Every product, whether it’s Telegram or any other app, first attracts users. But if there is no internal value within the ecosystem, users don’t engage.
What happens next? Two possible outcomes:
– Negative scenario – the user sees no value, stops using the product, and actively discourages others from joining. This destroys reputation and interest.
– Positive scenario – the user finds value, understands how to profit, actively uses services, and organically spreads the word.
In TON, there is no internal value for large holders. They don’t use DeFi and don’t create liquidity, which results in negative virality.
2. People are holding TON and waiting. But in a falling market, they’re not comfortable.
When metrics decline, there’s no comfort in just holding.
People don’t see the benefit of DeFi in TON and are simply waiting for something to change on its own.
But DeFi in TON will never grow unless TON whales start utilizing liquidity within the ecosystem.
3. CDP models allow whales to use their TON without selling it
Instead of selling TON on CEXs, whales can mint AquaUSD through CDP and access liquidity without exiting their position.
For whales, this is the perfect tool:
– They don’t have to sell their TON, but they can still use it in DeFi
– They create liquidity, which can be deployed into various strategies
– They can access liquidity when needed, without dumping their holdings
Yet, for some reason, nobody seems to realize this.
4. TON wants mass adoption, but the mass market follows the whales
I’ve already written that if the mass market enters an unprepared ecosystem, it only leads to disappointment and negative sentiment.
We’re already seeing this in TON—**users are frustrated, and this negative virality is spreading**.
But more importantly: the mass market always follows the whales.
If TON’s largest holders aren’t participating in DeFi, retail won’t come in either.
Mass-market users aren’t stupid—they won’t provide liquidity when they see that whales are just sitting on the sidelines.
Why would anyone bring capital into TON if even its biggest holders aren’t using DeFi?
The answer to this question is the key to unlocking TON’s DeFi growth.
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
13.03.202512:55
Recent helpful posts and thoughts:
Part 1. Where did the millions of incentives from the Ton Foundation go?
Part 2. Why new projects don’t survive in TON?
Part 3. Who is to blame for TON missing the bull market?
Part 4. Either we unite or we die
Why do you donate X in TON and get less drops?
Hate as part of the mass market and what does TON have to do with it
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
Part 1. Where did the millions of incentives from the Ton Foundation go?
Part 2. Why new projects don’t survive in TON?
Part 3. Who is to blame for TON missing the bull market?
Part 4. Either we unite or we die
Why do you donate X in TON and get less drops?
Hate as part of the mass market and what does TON have to do with it
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
22.04.202516:03
You don't need a million to earn like you have a million.
You just need the right tool.
Today, I’ll explain how Upscale works and walk you through the numbers.
Why Upscale is truly profitable for traders + An alternative to meme coins
Why is it profitable for traders?
Let's break it down with an example:
Scenario: Regular trading
Capital: $144
Profit at 10%: $14.4
Net profit: $14.4
Scenario: Upscale trading
Capital: $144
Deposit managed through Upscale: $10,000
Profit at 10%: $1,000
Net profit: $800 (you keep 80%)
Result:
With $144 on your own — you make +$14.4.
The same $144 through Upscale can turn into +$800.
The difference — ×56.
Why is it similar to meme coins but better?
In 2023, everyone chased meme coins because:
- They wanted to turn small money into big money.
- They were dreaming of X1000 returns.
But the reality of meme coins:
- It's almost always insider trading.
- You can get wiped out at any moment.
- Success depends entirely on luck.
Upscale offers something different:
- No guessing games — you trade real assets like Bitcoin, Ethereum, TON.
- You rely on risk management and technical analysis.
- You don’t need a large initial capital.
- You have real chances for steady earnings.
Plus:
- No need to chase news pumps like with meme coins.
- No trading against whales, insiders, or market makers.
Try it: 🔗 Upscale 🔗
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
You just need the right tool.
Today, I’ll explain how Upscale works and walk you through the numbers.
Why Upscale is truly profitable for traders + An alternative to meme coins
Why is it profitable for traders?
Let's break it down with an example:
Scenario: Regular trading
Capital: $144
Profit at 10%: $14.4
Net profit: $14.4
Scenario: Upscale trading
Capital: $144
Deposit managed through Upscale: $10,000
Profit at 10%: $1,000
Net profit: $800 (you keep 80%)
Result:
With $144 on your own — you make +$14.4.
The same $144 through Upscale can turn into +$800.
The difference — ×56.
Why is it similar to meme coins but better?
In 2023, everyone chased meme coins because:
- They wanted to turn small money into big money.
- They were dreaming of X1000 returns.
But the reality of meme coins:
- It's almost always insider trading.
- You can get wiped out at any moment.
- Success depends entirely on luck.
Upscale offers something different:
- No guessing games — you trade real assets like Bitcoin, Ethereum, TON.
- You rely on risk management and technical analysis.
- You don’t need a large initial capital.
- You have real chances for steady earnings.
Plus:
- No need to chase news pumps like with meme coins.
- No trading against whales, insiders, or market makers.
Try it: 🔗 Upscale 🔗
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
11.04.202513:24
Want your own stablecoin on TON—battle-tested with audits and proven resilience even during market crashes, without a year of development or the headache of FunC? Easy! We’re offering a white-label CDP on TON: launch your stablecoin in a week, secure it with any assets, and peg it to any currency. Interested? DM @julia_innovator.
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
27.03.202512:37
More details about prop trading in the official Upscale article:
https://teletype.in/@upscaletrade/proptrading
🔗 ACCESS LINK with 50% discount 🔗
https://teletype.in/@upscaletrade/proptrading
🔗 ACCESS LINK with 50% discount 🔗
21.03.202514:23
If you're a founder in TON, you HAVE to understand DeFi—otherwise, your money will burn out before you find product-market fit.
How to survive if your treasury is in TON and USDT?
Most TON founders hold their treasury in TON and USDT, but if you just keep it sitting in a wallet—you’ll burn through it faster than you can gain traction.
To survive, you need to:
- Learn yield farming strategies
- Use concentrated liquidity
- Optimize holdings through stables and CDP
- Know where to deploy liquidity without becoming exit liquidity yourself
The choice for a TON founder is simple:
Either you master DeFi and extend your runway, or you run out of money before you even get traction.
If you have a treasury in TON and USDT, I can show you how to make it last. Drop a 🐳 emoji if you're interested!
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
How to survive if your treasury is in TON and USDT?
Most TON founders hold their treasury in TON and USDT, but if you just keep it sitting in a wallet—you’ll burn through it faster than you can gain traction.
To survive, you need to:
- Learn yield farming strategies
- Use concentrated liquidity
- Optimize holdings through stables and CDP
- Know where to deploy liquidity without becoming exit liquidity yourself
The choice for a TON founder is simple:
Either you master DeFi and extend your runway, or you run out of money before you even get traction.
If you have a treasury in TON and USDT, I can show you how to make it last. Drop a 🐳 emoji if you're interested!
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
16.03.202506:03
What Will Collapse Faster in a Bear Market – Ethena’s USDe or AquaUSD’s CDP Model?
There’s one thing people aren’t talking about enough. A synthetic dollar like Ethena in a bear market is a disaster waiting to happen—a scenario we’ve already seen with algorithmic stablecoins. I’ve already discussed this in an interview with Cointelegraph (read it here).
1. How does Ethena work?
Ethena does not create real liquidity—it simply opens a short position on CEXes.
– Users deposit TON
– Ethena holds TON and opens a short position on a CEX
– While the market is going up, funding rates (more longs than shorts) generate 30% APY
But if the market reverses, the effect flips:
– In a bear market, shorts outnumber longs
– Yield turns negative
– Collateral remains in TON, which is losing value
– This triggers a huge loss for all USDe holders
What happened to algorithmic stablecoins in past bear markets?
We all remember UST and other projects that completely collapsed.
Ethena has never survived a bear market.
2. Why doesn’t the CDP model collapse as quickly?
CDP is a real collateral-backed system with proven stability.
– DAI has existed for over 5 years
– It has survived multiple bear markets without collapsing
– Over-collateralization protects against mass liquidations
Ethena mints USDe at a 1:1 ratio with no buffer.
CDP-based systems like AquaUSD require over-collateralization from the start.
3. What happens in a major market downturn?
– USDe could collapse within days if funding rates turn negative and the market continues falling
– CDP remains stable because liquidations happen in advance, and the system auto-balances itself
Right now, everyone is debating whether USDe on TON is safe, but the answer is simple—no synthetic stablecoin has ever survived a real bear market stress test.
So think about it—what's riskier: a CDP-backed stablecoin or a synthetic dollar built entirely on speculation that has yet to face its first bear market?
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
There’s one thing people aren’t talking about enough. A synthetic dollar like Ethena in a bear market is a disaster waiting to happen—a scenario we’ve already seen with algorithmic stablecoins. I’ve already discussed this in an interview with Cointelegraph (read it here).
1. How does Ethena work?
Ethena does not create real liquidity—it simply opens a short position on CEXes.
– Users deposit TON
– Ethena holds TON and opens a short position on a CEX
– While the market is going up, funding rates (more longs than shorts) generate 30% APY
But if the market reverses, the effect flips:
– In a bear market, shorts outnumber longs
– Yield turns negative
– Collateral remains in TON, which is losing value
– This triggers a huge loss for all USDe holders
What happened to algorithmic stablecoins in past bear markets?
We all remember UST and other projects that completely collapsed.
Ethena has never survived a bear market.
2. Why doesn’t the CDP model collapse as quickly?
CDP is a real collateral-backed system with proven stability.
– DAI has existed for over 5 years
– It has survived multiple bear markets without collapsing
– Over-collateralization protects against mass liquidations
Ethena mints USDe at a 1:1 ratio with no buffer.
CDP-based systems like AquaUSD require over-collateralization from the start.
3. What happens in a major market downturn?
– USDe could collapse within days if funding rates turn negative and the market continues falling
– CDP remains stable because liquidations happen in advance, and the system auto-balances itself
Right now, everyone is debating whether USDe on TON is safe, but the answer is simple—no synthetic stablecoin has ever survived a real bear market stress test.
So think about it—what's riskier: a CDP-backed stablecoin or a synthetic dollar built entirely on speculation that has yet to face its first bear market?
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
13.03.202512:01
I advise everyone to turn on notifications on this channel from tomorrow there will be insiders. You will be the first to know!
22.04.202512:17
What do the best traders in the world have in common?
They started by trading with other people's money.
Today I’ll explain how you can do the same through Upscale.
What is prop trading and why is it needed + How Upscale works + Starting conditions
What is prop trading?
Traditional trading requires a large amount of capital. But if you only have $20, even making a 10% profit means just +$2. Not very exciting.
Prop trading (proprietary trading) is a model where you are given access to trade with someone else’s money, and you keep a percentage of the profit.
You pay a small fee to participate (called a challenge), pass a qualification phase, and if you trade responsibly — you get access to real capital.
How does Upscale work?
Upscale is a new prop trading platform launched by Storm Trade, where you:
- Buy access to a challenge.
- Pass a risk management and profitability test.
- Receive a real trading account to manage.
- Keep 80% of the profits you generate.
- $1,000 — access for $18
- $5,000 — access for $81
- $10,000 — access for $144
- $25,000 — access for $315
- $50,000 — access for $540
- $100,000 — access for $899
Payments are made via Telegram Stars — fast and secure.
Trading is already live — you can start immediately.
What does this give you:
- For $18, you manage $1,000.
- For $144, you manage $10,000.
- For $899, you manage $100,000.
In other words, you invest around 1% of the deposit amount to get the opportunity to trade the full sum.
Try it: 🔗 Upscale 🔗
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
They started by trading with other people's money.
Today I’ll explain how you can do the same through Upscale.
What is prop trading and why is it needed + How Upscale works + Starting conditions
What is prop trading?
Traditional trading requires a large amount of capital. But if you only have $20, even making a 10% profit means just +$2. Not very exciting.
Prop trading (proprietary trading) is a model where you are given access to trade with someone else’s money, and you keep a percentage of the profit.
You pay a small fee to participate (called a challenge), pass a qualification phase, and if you trade responsibly — you get access to real capital.
How does Upscale work?
Upscale is a new prop trading platform launched by Storm Trade, where you:
- Buy access to a challenge.
- Pass a risk management and profitability test.
- Receive a real trading account to manage.
- Keep 80% of the profits you generate.
Starting conditions atUpscale:
- $1,000 — access for $18
- $5,000 — access for $81
- $10,000 — access for $144
- $25,000 — access for $315
- $50,000 — access for $540
- $100,000 — access for $899
Payments are made via Telegram Stars — fast and secure.
Trading is already live — you can start immediately.
What does this give you:
- For $18, you manage $1,000.
- For $144, you manage $10,000.
- For $899, you manage $100,000.
In other words, you invest around 1% of the deposit amount to get the opportunity to trade the full sum.
Try it: 🔗 Upscale 🔗
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
07.04.202504:33
TON 2.9$ 😨
27.03.202512:00
How to trade with $100,000 when you only have $1,000 (and this is not about the leverage)
If you're still buying meme coins hoping for x10 — forget it.
You're just handing money to insiders.
Want to trade against the market, not against people with insider info?
Here's how.
The Storm Trade team just launched Upscale — a prop trading platform.
You buy a deposit from $1,000 to $100,000,
and get access to 100x more in trading capital.
Buy a $1,000 deposit — trade as if you had $100,000.
BTC, ETH, real assets.
No meme coins, no rugs.
Complete the challenge — earn profits as if you traded 100x your own capital.
Trade like a whale, without risking your own savings.
Right now — 50% off on deposits. Only during the launch. Only via link.
This deal won't come back.
If you're fast — you're in.
If you're late — enjoy feeding the insiders.
🔗 THE ACCESS TO THE LINK 🔗
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
If you're still buying meme coins hoping for x10 — forget it.
You're just handing money to insiders.
Want to trade against the market, not against people with insider info?
Here's how.
The Storm Trade team just launched Upscale — a prop trading platform.
You buy a deposit from $1,000 to $100,000,
and get access to 100x more in trading capital.
Buy a $1,000 deposit — trade as if you had $100,000.
BTC, ETH, real assets.
No meme coins, no rugs.
Complete the challenge — earn profits as if you traded 100x your own capital.
Trade like a whale, without risking your own savings.
Right now — 50% off on deposits. Only during the launch. Only via link.
This deal won't come back.
If you're fast — you're in.
If you're late — enjoy feeding the insiders.
🔗 THE ACCESS TO THE LINK 🔗
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
post.reposted:
Aqua Protocol - Borrowing on TON (EN)
21.03.202513:48
Earn with AquaUSD on tonco
Thanks to arbitrage for volumes!
Thanks to arbitrage for volumes!
15.03.202506:14
Why Neither Ethena, tgBTC, nor Lending Protocols Will Boost TVL in TON
Lending protocols have already launched – Evaa, Factorial, Daolama.
Where is the TVL growth? Nowhere.
Now, everyone is waiting for Ethena and tgBTC to save TVL.
But that won’t happen.
1. Lending protocols won’t boost TVL in TON
For TVL to grow through lending, USDT from other chains needs to be deposited into TON.
But USDT is barely used in TON DeFi (compared to other blockchains).
Even if TON whales wanted to contribute, there’s simply not enough liquidity.
Why would anyone bring USDT from other networks?
– Profitable strategies already exist in other ecosystems
– TON’s lending protocols don’t offer the best yields
– DeFi infrastructure in TON is still underdeveloped
Conclusion: No one will bring USDT into TON just because.
When incentives were available, users deposited liquidity only for rewards.
As soon as incentives stopped, TVL collapsed.
This isn’t organic growth. It’s just farming free money, which doesn’t create long-term liquidity.
2. Ethena won’t solve the problem
Ethena hasn’t even launched yet, but people are already expecting it to save TVL.
How does Ethena work?
To mint USDe, users must sell TON.
Now, let’s remember who holds TON:
– Whales who expect x10-x100 growth
– Investors holding for the long term
They aren’t interested in 30% APY.
They expect much higher returns and won’t lock their value into a stablecoin.
Sure, some might be willing to sell their TON for 30-40% APR,
but that won’t be enough to significantly boost TVL.
Once Ethena actually launches on TON, we’ll see the real numbers.
But don’t expect a major TVL surge.
3. tgBTC won’t bring new TVL to TON
Bitcoin on TON sounds great, but where will the liquidity come from?
For TVL to grow, users must move BTC into TON.
Why would they do that?
– BTC is already yield-generating in other chains
– TON doesn’t offer BTC strategies that are more attractive than Ethereum or Solana
– If there’s no real yield for BTC in TON, it will remain an idle asset in the ecosystem
tgBTC is a useful tool, but it won’t significantly increase TVL.
4. The only real solution – CDP
CDP is a proven model that has already worked in Ethereum.
– TON can be used as collateral
– AquaUSD is minted
– AquaUSD fuels DeFi liquidity, creating a sustainable financial loop
How this worked in Ethereum:
– Before DAI: TVL $15M
– After DAI launched: TVL $500M
– Increased liquidity → whales from other chains saw stability → entered DeFi → TVL skyrocketed
TON can follow the same path. More details in [my previous post].
Lending protocols have already launched – TVL hasn’t grown.
Ethena and tgBTC will launch – and then what?
What mechanism do you think could actually boost TVL in TON?
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
Lending protocols have already launched – Evaa, Factorial, Daolama.
Where is the TVL growth? Nowhere.
Now, everyone is waiting for Ethena and tgBTC to save TVL.
But that won’t happen.
1. Lending protocols won’t boost TVL in TON
For TVL to grow through lending, USDT from other chains needs to be deposited into TON.
But USDT is barely used in TON DeFi (compared to other blockchains).
Even if TON whales wanted to contribute, there’s simply not enough liquidity.
Why would anyone bring USDT from other networks?
– Profitable strategies already exist in other ecosystems
– TON’s lending protocols don’t offer the best yields
– DeFi infrastructure in TON is still underdeveloped
Conclusion: No one will bring USDT into TON just because.
When incentives were available, users deposited liquidity only for rewards.
As soon as incentives stopped, TVL collapsed.
This isn’t organic growth. It’s just farming free money, which doesn’t create long-term liquidity.
2. Ethena won’t solve the problem
Ethena hasn’t even launched yet, but people are already expecting it to save TVL.
How does Ethena work?
To mint USDe, users must sell TON.
Now, let’s remember who holds TON:
– Whales who expect x10-x100 growth
– Investors holding for the long term
They aren’t interested in 30% APY.
They expect much higher returns and won’t lock their value into a stablecoin.
Sure, some might be willing to sell their TON for 30-40% APR,
but that won’t be enough to significantly boost TVL.
Once Ethena actually launches on TON, we’ll see the real numbers.
But don’t expect a major TVL surge.
3. tgBTC won’t bring new TVL to TON
Bitcoin on TON sounds great, but where will the liquidity come from?
For TVL to grow, users must move BTC into TON.
Why would they do that?
– BTC is already yield-generating in other chains
– TON doesn’t offer BTC strategies that are more attractive than Ethereum or Solana
– If there’s no real yield for BTC in TON, it will remain an idle asset in the ecosystem
tgBTC is a useful tool, but it won’t significantly increase TVL.
4. The only real solution – CDP
CDP is a proven model that has already worked in Ethereum.
– TON can be used as collateral
– AquaUSD is minted
– AquaUSD fuels DeFi liquidity, creating a sustainable financial loop
How this worked in Ethereum:
– Before DAI: TVL $15M
– After DAI launched: TVL $500M
– Increased liquidity → whales from other chains saw stability → entered DeFi → TVL skyrocketed
TON can follow the same path. More details in [my previous post].
Lending protocols have already launched – TVL hasn’t grown.
Ethena and tgBTC will launch – and then what?
What mechanism do you think could actually boost TVL in TON?
——————
Web3 Startup Diary RU | Web3 Startup Diary EN
13.03.202505:31
Hate as Part of the Mass Market and What TON Has to Do with It
Another thought. I keep noticing that the style of comments in TON is exactly the same as in social media under influencer posts.
Take Aiaz Shabudinov and Alexandra Mitroshina. Both sold courses. I studied with Aiaz, recouped my investment by launching the "Blockchain for Architects" course, and earned twice what I spent.
But what do haters write?
*"Scammers! Where are my millions? I bought a course for 990 rubles, my business didn’t take off, give me my money back!"*
And Pavel Durov is to blame for the fact that people are being scammed on Telegram: he doesn’t moderate enough, then!
And now, the same mentality exists in TON:
- A person donates 2 TON
- Expects 1000x
- Then writes, *"Where are my billions?! Give me back my 2 TON!"*
A startup is not a bank with guaranteed returns.
Why does this happen?
Because mass-market minds follow a simple formula:
*"I studied the material → took the test → got an A."*
But in reality, things are more complicated:
- Business has many variables.
- A startup is a risk.
- Out of 100 projects, 99 fail.
Yet mini-app users think differently. They donate 2 TON and are convinced they made an "investment" that must skyrocket.
No one seems to notice that "donation" literally means giving money away.
Surprise: 2 TON is not an investment.
It’s not even the price of a decent cup of coffee.
But the funniest part is when they write, *"Give me back my 2 TON!"* as if it were a bank deposit with government insurance.
No one considers the startup’s expenses:
- Development
- Servers
- Marketing (which rarely pays off)
- Liquidity
If you don’t want risk, don’t invest.
Go to a bank, put your money in a savings account.
In crypto, there are no guarantees, no stability.
Even founders don’t know in advance what will succeed.
Hate in TON is just mass-market behavior from social media.
Same complaints, same refusal to take responsibility.
That’s my insight.
——————
Web3 Startup Diary RU channel | Web3 Startup Diary EN
Another thought. I keep noticing that the style of comments in TON is exactly the same as in social media under influencer posts.
Take Aiaz Shabudinov and Alexandra Mitroshina. Both sold courses. I studied with Aiaz, recouped my investment by launching the "Blockchain for Architects" course, and earned twice what I spent.
But what do haters write?
*"Scammers! Where are my millions? I bought a course for 990 rubles, my business didn’t take off, give me my money back!"*
And Pavel Durov is to blame for the fact that people are being scammed on Telegram: he doesn’t moderate enough, then!
And now, the same mentality exists in TON:
- A person donates 2 TON
- Expects 1000x
- Then writes, *"Where are my billions?! Give me back my 2 TON!"*
A startup is not a bank with guaranteed returns.
Why does this happen?
Because mass-market minds follow a simple formula:
*"I studied the material → took the test → got an A."*
But in reality, things are more complicated:
- Business has many variables.
- A startup is a risk.
- Out of 100 projects, 99 fail.
Yet mini-app users think differently. They donate 2 TON and are convinced they made an "investment" that must skyrocket.
No one seems to notice that "donation" literally means giving money away.
Surprise: 2 TON is not an investment.
It’s not even the price of a decent cup of coffee.
But the funniest part is when they write, *"Give me back my 2 TON!"* as if it were a bank deposit with government insurance.
No one considers the startup’s expenses:
- Development
- Servers
- Marketing (which rarely pays off)
- Liquidity
If you don’t want risk, don’t invest.
Go to a bank, put your money in a savings account.
In crypto, there are no guarantees, no stability.
Even founders don’t know in advance what will succeed.
Hate in TON is just mass-market behavior from social media.
Same complaints, same refusal to take responsibility.
That’s my insight.
——————
Web3 Startup Diary RU channel | Web3 Startup Diary EN
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