Each ofourjewellery Houses has a unique heritage and style. what
binds them is a relentless passion for beauty and craftsmanship.
offering natural diamond jewellery
our customers are proud to
own and wear forever.
De Beers London
De Beers London sees diamonds as nature's finest works of art. All
De Beers diamonds are ethically sourced and meticulously hand-
selected for beauty,inspiring timelessly beautiful jewellery designs
that enhance each wearer's individual sense of style.
The Home of Diamonds
Since its inception in 2001, De Beers London has been the
destination for natural diamond jewellery. Sharing over 130 years of
diamond expertise, the brand guides individuals on their personal
journey of discovery, helping them find the diamond that is unique
to them.
Shining around the world
The De Beers London flagship store opened in London's Old Bond
Street in 2002,reflectingthe sophistication, creativity and
individuality synonymous with the city. Since then, the brand's
footprint has expanded to 16 markets around the world.In 2020, De
Beers London launched its new website with a unique offering
amongthe fine jewellery industry, an extensive product selection
available for purchase, including engagement rings and solitaires
from the entry price points of My First De Beers to high jewellery.
Through its partnership with global luxury marketplace, Farfetch, the
Brand is present in over 100 countries.
De Beers, Beyond Transparency
De Beers is committed to ensuring all diamonds are sourced in a
manner that honours the social, ethical and environmental
expectations shared with its customers. As most diamonds are
sourced from De Beers Group mines in Botswana, Namibia, South
Africa and canada, not only does the brand know the provenance of
its diamonds but can ensure they have had a positive impact along
their incredible journey.
The Pursuit of Absolute Beauty
During every step of its incredible journey, each diamond is selected
against strict criteria to ensure that only the most beautiful
diamonds are chosen.
Going beyond the standard 4Cs, Forevermark considers a number of
different additional criteria to ensure that each diamond is truly
beautiful, starting with a rough diamond of superior quality.
evaluating the diamond's cut for symmetry and durability, and
ensuring a near perfect polish.
A Global Brand
In 2008, De Beers Group launched Forevermark in Hong Kong (SAR
of china) and china. In the following years, the brand quickly
expanded, launchingin japan in 2009, Singapore, Mexico and the
Caribbean in 2010, and the Us, India and Malaysia in 2011.Today
Forevermark diamonds are available in more than 2,400 retail
outlets around the world, in countries including South Africa, the
United Arab Emirates, Canada and Australia.
